Pivoteers on the Run

by Katie Goodell


After a couple years of vying for a team spot in the Hood to Coast relay, Pivot will have a team in this renowned race in Oregon this year! The 195-mile running race is divided into 36 legs, making it one of the longest running relays in the world. 2014 will be the 33rd annual running of Hood to Coast. Competitors are invited to form teams of 12 people, and each relay team member runs three sections of the course.

So from our Pivot employee base of 29 people, 12 of us have stepped up and are planning to run three legs each, ranging in distance from 3.36 miles to 7.72 miles. Go Pivoteers!

For example, Marketing and Communications Coordinator Joey Bianco will be running leg #9, leg #21, and leg #33 for a total of 22.36 miles over the course of a day and a half. Second in total distance only to our Hood to Coast team captain (and resident Research Manager) Chelsea Radich who will run 24.29 miles throughout the race – nearly a marathon! Chelsea has run in the race nine times before and has been giving the rest of us great training tips.

Principal Mark Fordice is running leg #1, which is 5.64 miles downhill (harder than you might think!) starting at the timberline of Mt. Hood east of Portland on the morning of August 22. After we take turns running for about 30 hours (all through the night!), our final runner, Office Administrator Janice Crosswhite, will cross the finish line in Seaside, Oregon, after running 5.23 miles into the town of Seaside and onto the sandy beach. (Get it? Mt. Hood to Oregon Coast.) In between, we’ll each take our three turns to run and tag off to the next Pivoteer at designated hand-off exchange spots.

When it’s not our turn to run, Pivot team members will be in sweaty and smelly mini-vans, eating string cheese and chugging Gatorade while preparing for our next run. We’ll nap if we can, either in our van or in fields along the side of road, but more importantly: we’ll be keeping the energy level high, and motivating and cheering on our teammates!

Cheer on your Pivoteers as we get in shape with early morning jogs and after work training runs. Let’s see how we do turning our Pivot creativity and marketing prowess into endurance and strength to run this “mother of all relays!”

Leg 1: Mark Fordice – Principal
Leg 2: Sue Justesen – Senior Account Executive
Leg 3: Katie Goodell – Marketing Coordinator
Leg 4: Casey Daline – Traffic Manager
Leg 5: Chelsea Radich – Research Manager
Leg 6: Alixandra Bowman – Project Manager
Leg 7: Karl Beheim – Research Coordinator
Leg 8: Shawna Kersenbrock – Senior Marketing Consultant
Leg 9: Joey Bianco – Marketing and Communications Coordinator
Leg 10: Rachel Getsigner – Senior Designer
Leg 11: Beth Ruff – Research Coordinator
Leg 12: Janice Crosswhite – Office Administrator


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One Response

  1. Rey says:

    Good luck! Leg 3 is gonna be tough!

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