by Shawna Kersenbrock
It’s the end of October, and fall is one of my favorite seasons. I love the colors, smells, and weather that fall brings. But I use to feel overwhelmed with what it meant for me on the “To Do List” at work (as it meant preparing for year-end and planning for the next year). Many are getting ready for those strategic planning meetings for 2015. As an employee in the marketing department, what should you be bringing to the table?
Tracking the Year-End Wrap Up
Have you tallied or tracked the marketing campaigns that worked this year? Doing your ROI (Return on Investment) after the promotion can help tell your story. What made them work? Was it the offer? Or maybe the tactics you used? Or maybe it was a combination of both of them? What about the ones that didn’t work? Don’t look at them as failures but as tracking for the future.
In what areas can your company grow in the year to come? Do you have a service you already offer that needs more attention? How do your customers perceive you? What offer/service does your customer base want? All these efforts (or a few) may help you gain the knowledge you need to make business decisions that will benefit your company in the long run.
I remember when goals were given to me as a number that needed to be obtained. It can be really hard for employees to have buy-in when they don’t help set those goals. Are your goals for next year realistic? Do you have employee buy-in?
Once you’ve done the above, writing your marketing plan is easier and more obtainable. Once you know the bulleted items below, it is much easier to write your plan.
- What marketing promotions have worked in the past (both the tactic and the offer)
- What area/service in your company has room for growth (or what your customers’ needs are)
- What goals have been set
Your marketing plan can be as simple or as complex as you want. The main thing is to put it in writing. Write down the tactics you are going to use so you can plan on the budget that you will maintain. Then, make sure you are getting it out to not only the management team but also the employees. Think of it as your road map for the year (not to worry if there are detours that aren’t planned).
If you are feeling overwhelmed with your “To Do List,” Pivot is here to help. Give us a call today!