GIF It To Me Straight

by Jessica Lyon

 

GIFs. They’re magical things. They’re everywhere. And, when designed well, they can be a great advertising tool.

GIFs are one of my favorite platforms for digital expression. I border on being obsessed. They’re an opportunity to tell a visual story very quickly—an important feature considering most of us have the attention span of a gnat while exploring the Internet. They’re also a great way to communicate your brand’s personality and culture.

I hear you asking, “But aren’t GIFs just full of lowbrow humor and cats? How can that be useful?” Here, I’ll show you.

You can take a static logo and gif it life! (See what I did there?)

Pivot Group - GIF It To Me Straight

From https://dribbble.com/shots/1525046-Cub-Studio?list=searches&tag=animated_logo&offset=1
Fraser Davidson for Cub Studio

 

You can also take a simple typographic message make it stand out.

Pivot Group - GIF It To Me Straight

http://friendsoftype.com/2013/07/a-firm-trust/
A Firm Trust by Jason Wong

 

You can take an infographic and make it fun to digest.

Pivot Group - GIF It To Me Straight

http://visual.ly/how-big-us-trade-deficit-animated-gif?utm_source=visually_embed

 

You can animate a character, a letter, or a mascot.

Pivot Group - GIF It To Me Straight

https://dribbble.com/shots/1262399-The-End-gif?list=users&offset=91
Markus Magnusson

Pivot Group - GIF It To Me Straight

letter L : http://daskreativehaus.db-n.com/#

 

You can use them to tweet about your brand.

Is there something on our cheek? pic.twitter.com/MqyQYAFckr

— Wendy’s (@Wendys) June 18, 2014

 

You can show off your beard.

 

You can explain processes with them.

You just HAVE to send one more GIF on Twitter before your phone dies? Switch to Ultra Power Saving Mode. #GALAXYS5 pic.twitter.com/nvGXD5IE22

— Samsung Mobile (@SamsungMobile) June 18, 2014

 

Also, cats.

Pivot Group - GIF It To Me Straight

We aren’t ones to toot our own horn, but we’d be pretty good at making GIFs for you. All you have to do is ask.

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