GIF It To Me Straight
by Jessica Lyon
GIFs. They’re magical things. They’re everywhere. And, when designed well, they can be a great advertising tool.
GIFs are one of my favorite platforms for digital expression. I border on being obsessed. They’re an opportunity to tell a visual story very quickly—an important feature considering most of us have the attention span of a gnat while exploring the Internet. They’re also a great way to communicate your brand’s personality and culture.
I hear you asking, “But aren’t GIFs just full of lowbrow humor and cats? How can that be useful?” Here, I’ll show you.
You can take a static logo and gif it life! (See what I did there?)
Fraser Davidson for Cub Studio
You can also take a simple typographic message make it stand out.
A Firm Trust by Jason Wong
You can take an infographic and make it fun to digest.
You can animate a character, a letter, or a mascot.
letter L : http://daskreativehaus.db-n.com/#
You can use them to tweet about your brand.
Is there something on our cheek? pic.twitter.com/MqyQYAFckr
— Wendy’s (@Wendys) June 18, 2014
You can show off your beard.
You can explain processes with them.
— Samsung Mobile (@SamsungMobile) June 18, 2014
We aren’t ones to toot our own horn, but we’d be pretty good at making GIFs for you. All you have to do is ask.