Animated Explainer Videos

by Taylor Mason


Your business may have many great services and information to provide the public, but you need a good delivery system. Animated explainer videos are a way that companies can share useful information in an entertaining way. You can captivate your audience using storytelling that’s not bound by reality, and incorporates music and emotion.

Websites, infographics and magazine ads can all provide useful information, but when animated, the characters jump off the page and come to life. Videos can be more engaging to potential customers than printed materials, because people who see the video both see and hear your message. When looking at a sheet of paper, you’re seeing all there is to see. When watching an animation, there is mystery.

There’s great potential to reach a large audience through the use of social media. Animated explainer videos are easily sharable and allow your company’s message to spread rapidly and widely. As your video gains interest, your website traffic increases, you reach new audiences, and you strengthen your brand.

And by the way, Pivot knows a thing or two about explainer videos.

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