I Will Walk 500 Miles and I Will Use My Fitbit Wearable

by Ashley Brown


The Proclaimers said it much better in “I’m Gonna Be (500 Miles),” but in the spirit of making this blog interesting I decided to pull in that reference in hopes that you read on or maybe just watch the Proclaimers live from 1989 on Letterman.

I had the opportunity to attend the 2016 Consumer Electronic Show (CES) earlier this month and wow, just wow. We live in a technological age that is unfathomable and have the pleasure, at times, to be smack dab in the midst of it. From the HTC Vive – the virtual reality experience that will transform my brother’s gaming – to the $5,000+ Samsung Family Hub smart fridge to take care of my grocery list, to the portable electric scooter the Xcooter to jolt me to the mail box, new releases were in abundance and I was surrounded in advances well out of my imagination and budget.

These technological advances are not what I am talking or walking about (get it, walking 500 miles, about did that at CES) today: wearables are. Wearables are not new, but they keep transforming. Per a December 2015 Telecompetitor article 74% of Americans are likely to buy health and fitness devices by December 2016. This is a market we should all be interested in. They sync to our phones, our tablets, our TVs, our friends, our kids, and (last but least) our pets – yes, our pets. These devices took hours of my time at CES so I wanted to mention a few of my favorites listed below.

  • Smart Ski Airbag Vest – perfect for the World’s Okayest Skier to help identify the fall before it happens (I hold the title)
  • Casio Smart Outdoor Watch – amazing features and look, will hold up in the outdoors
  • Mio Slice – sleek and fun fitness watch
  • Magellan Echo Fit – functional and sporty, my favorite
  • Fitbit Blaze – Best Fitness Tech award from Techradar
  • Sony SmartWatch 3 – absolutely gorgeous smartwatch with all the fitness tracking tools
  • UA Healthbox from Under Armor – developed with HTC, this set of fitness tools will rock your fitness world 24/7 (healthbox includes: wrist device, body strap, and scale – shoes and headphones coming soon)
  • Alcatel CareTime – a watch to track your kids, yes a little creepy, but you can call or leave them voice messages on their watch and even set boundaries while in the neighborhood with Geofencing
  • WonderWoof Bluetooth bow tie – keep your pet in track by making sure they get enough exercise, ensure they don’t miss a doggie play date with find my friends
  • Wearable translator ili – who wants to go to Vietnam?

Now, who sells smartphones? Tablets? Wearables? Why not sell wearables if you aren’t or creating some extra value by doing a campaign around who wants to walk 500 miles in 100 days* for a chance to win free service or a free device? I am going to walk 500 miles in 100 days. Follow me for your own health or start a campaign and involve your coworkers, your community or your customers. Comment on this post on your progress or how you are using a wearable to set some goals in 2016 or create added value for your customers.

Remember: make the journey meaningful and, as promised in my October blog “Practice makes perfect… No, it is about the journey,” here is a video of my not so pretty crow pose:

*Did you know that you should walk 10,000 steps a day, which equates to approximately 2 miles when calculated from the average person’s stride length of 2.1 to 2.5 feet? No, but you do now, thank you thewalkingsite.com and Ashley Brown.

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