Using Snapchat to Reach Millennials
by Cat Minor
I have to admit I didn’t pay much attention to Snapchat until I read a recent article in TIME magazine about the app and how it made hip hop star DJ Khaled into a viral guru. He’s used the app to connect with millions of millennial fans by sending out dozens of messages daily. These messages consist of everything from a picture of him getting his beard freshly trimmed to selfies with other celebs. As a result, his brand is top of mind with his Snapchat followers. They feel connected to him.
Snapchat is one of the fastest growing social messaging apps with teens and millennials. It’s a mobile app that lets you send videos and pictures, both of which will self-destruct after a few seconds of being viewed. You can add captions, doodle, or use lens graphics over top of the image and send them to friends. Friends can follow you and vice versa.
DJ Khaled has made a home for himself in the pockets of millions of millennials. How can we make a similar connection to our customers? By utilizing millennials’ preferred methods of communication, which means changing both our messaging and the vehicles we use to reach them. Snapchat is one of those vehicles. We may not have an arsenal of pictures available with celebrities or lead lives as interesting as DJ Khaled, but we certainly have opportunities and events to share. Here are a few snaps to consider sharing: memes of local celebrities using your services (with their permission, of course), shots of your current marketing campaign, photos from events and sponsorships, employee photos out and about, a wrapped company vehicle at interesting landmarks (“guess where we are?”), pictures from job sites, splicing a fiber, powering up new service, etc.
Using Snapchat in your advertising portfolio puts you on the millennial radar. But before you do, know the lingo. If you have a teenager in your house, maybe you already have the Snapchat lingo down. For those who don’t, here are a few common terms used in the Snapchat world:
- Snapchatters: Snapchat user
- Snaps: A photo or video taken via Snapchat (a snap is sent to a fellow Snapchatter, and viewed by the recipient for up to 10 seconds before it disappears)
- Snapback: A reply to a snap
To expand your Snapchat vocabulary and learn even further visit Snapchat here.