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MARKET RESEARCH

Great research informs wise business decisions. Pivot’s market research team has the tools and expertise you need to meet your goals — project design, data collection, focus groups, advanced analytics, our own calling team, and more.

Pivot links research know-how and marketing savvy to give you a complete picture. While many market research companies offer basic analysis or cross tabs, Pivot calls on our expertise in innovative marketing principles to look beyond the findings and deliver a deeper understanding of buyer behavior.

Steve Boespflug, Pivot’s Director of Research, has successfully designed and managed more than 400 research projects for companies like 3M, HP, Intel, Cisco, Level(3), Research in Motion, LG, and advertising companies such as Bates/DWP, Goodby Silverstein and Saatchi and Saatchi. For more than 20 years, Steve has supported go-to-market decisions for more than 200 product and service launches around the world. Steve’s experience brings to Pivot a toolkit of advanced methodologies, approaches and analytics to help clients achieve their market research goals.

Interested in learning more?

  • We are so thrilled with the quality of work you did–and we cannot quit smiling since you presented the analysis. You went above and beyond the expectation we had for this project. We want to share with so many about your good work; we definitely haven’t stopped talking about it all day.

    Mary Hill Program Assistant for Enrichment The M.J. Murdock Charitable Trust
  • Anyone who is not utilizing the call back program is doing their company a disservice. GREAT JOB!

    Andy Henderson Marketing and Customer Service Manager Shawnee Communications
  • Pivot has a highly skilled and experienced staff of survey specialists that helps us gather critical customer sentiment throughout the year.

    Tom Hearn
    Manager Enterprise Business Process
    GVTC
  • Your company has been a breath of fresh air – very efficient and beneficial!

    Lisa Schenfisch
    RTC

Our Market Research Clients

Case Studies

Market Research Services

The Services You Need

Pivot employs our own team for all research services to ensure quality, consistency and control. Our methods include focus groups, in-depth interviews (IDIs), central location testing (CLT), web and mail surveys, desk research, secret shopping, customer service evaluation, intercept interviews, and ethnography. Deliverables include cross-tabulation data tables, Powerpoint presentations and comprehensive written reports.

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Branding and Positioning Research

How are you perceived today? Is this the perception you need to achieve your goals? We know how to find out. Pivot helps companies address branding initiatives by measuring brand awareness, health and equity, testing new brand concepts, and helping to reposition or extend existing brands. 

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Advertising and Message Testing

What message do you want to convey?  Pivot evaluates and tests marketing messages whether it’s an advertising concept, brand or category name, logo, tagline, packaging or other promotional content.

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Product Development and Price Optimization Research

Companies need defensible market research to develop strong products and identify optimal price points. Backed by decades of product development experience, Pivot designs studies to assess real market opportunities, identify unmet needs, and test full product concepts and the price vs. feature trade-offs customers make.

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Market Segmentation

For many organizations, market segmentation is one of the most discussed and least understood marketing concepts. It can be difficult to identify segments that are profitable, measurable, accessible and “usable” throughout your organization — all at the same time.   Pivot knows how to address these issues and design projects to meet your specific segmentation needs.

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Customer Satisfaction / Loyalty

The saying is true: it’s easier to keep existing customers than win new ones.  Pivot conducts benchmarking and tracking studies for many clients to measure and monitor satisfaction with products, pricing and services. Pivot’s analysis tools uncover the critical areas that, if addressed, will have the greatest positive impact on satisfaction.

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Competitive Research

Get a leg up on the other guys.  Pivot uses vulnerability assessments to identify areas of weakness among competitors in our clients’ markets.  We also analyze the competition’s promotions, offers, and news so you know what you’re up against.

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Telephone Surveys

Providing high-quality products, good overall value, and a positive customer experience are key factors driving customer sales and retention. In today’s competitive times, staying close to the customer – with a structured process for follow-up feedback – has never been more important. For this reason, Pivot’s customer call back program is highly valued by company managers, marketers, customer service managers, and outside plant/operations managers.

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Our commitment to our clients on every project:

  • We will invest the time to know your business intimately.
  • You will work with a dedicated senior strategist who is supported by an intelligent and resourceful team.
  • We will match the most appropriate research design to fit your needs, not ours.
  • You will receive added value from our industry-specific experience and other sources to tell your story in the clearest and most compelling way possible.
  • You will work with passionate and driven people who are dedicated to making a positive impact on each other, in our community, and in the market research industry.

SEE THE BOTTOM LINE

Whatever your questions, we’ll have the answers.  Please send us an email or give us a call.

Pivot Group, LLC | Mail: PO Box 1326, Wilsonville, OR 97070 | Visit: 7405 SW Tech Center Drive, Building B, Suite 140, Portland, OR 97223