You’ve been good, so we’ve got a treat for you! A new look is on the way. Watch this space for the new Pivot website • May 2017

The Team

We are an eclectic group who have a passion for wanting to do great work while having a lot of fun along the way.  Let us introduce ourselves to you.

Dave Nieuwstraten Contact Dave directly

The Dreamer

President. Before founding Pivot, Dave held senior marketing consulting positions for GVNW Consulting and Cathey, Hutton & Associates (now CHR Solutions). Dave holds a degree from CSU San Diego. He is particularly passionate about helping children in need around the world, and is constantly on the search for the world's best chocolate mousse.

Mark Fordice Contact Mark directly

Captain Office

Principal. Mark has held some interesting positions: cat herder, chip stacker, spreadsheet jockey, roadblock remover, and code monkey. He pretended to be a software engineer for Nobeltec and ImageBuilder, but really was a project manager and technical marketing engineer for Intel, and a senior product manager for Boeing. Mark and his wife have six children, lots of laundry, and a terrified rabbit. Mark has completed a degree in sushi and wants to import seaweed salad directly from Japan. No middleman! Call Mark at 503-575-5215.

Bernie Arnason Contact Bernie directly

The Competitor

Principal. Bernie is a well-respected leader in the independent telecom industry, and has a comprehensive understanding of the telecom industry. Before coming to Pivot, he spent seven years as vice president of business development for the National Telecommunications Cooperative Association (NTCA). Bernie is an avid football fan with a passion for the Steelers, though he has never lived in Pittsburgh. Call Bernie at 240-423-0058.

Jeremy Graves Contact Jeremy directly

The Volunteer

Principal. Jeremy leads Pivot's telecom division and has a particular passion for training teams to create memorable customer experiences. Prior to joining Pivot, Jeremy was Chief Operating Officer for Valley TeleCom Group, where he oversaw all marketing and sales activities, new product development and customer service operations. Jeremy, a graduate of both Missouri State University and the University of Tennessee, now resides in Tucson, Arizona with his wife and three children, but still lives and dies by the Tennessee Volunteers. Call Jeremy at 520-668-3553.

Alejandro Appel


Production Designer. Alejandro comes to Pivot from work as a freelance designer after three years as a staff designer for Kai Knives. He graduated early from the Art Institute of Portland, in 2008. Alejandro has lived a second life as a farmer, and considers himself a dedicated environmentalist. In his spare time, Alejandro is an artist, a writer, and a musician.

Megan Badding


Marketing Consultant. Megan comes to Pivot from Western Iowa Networks, where she served in the role of Marketing Director and Business Development. Though she attended the University of Northern Iowa, Megan, her husband and four children are huge Iowa State fans. Megan puts ketchup on absolutely everything she eats, to the dismay of cupcake and fruit vendors everywhere.

Ryan Beckham

Bend It Like...

Designer. Ryan has a Bachelor's degree in Marketing with an emphasis in Graphic Design from George Fox University. Before joining Pivot, he designed websites for power sport dealerships throughout North America and managed his own woodworking business, creating high-end wood cutting boards, serving trays, and chess boards. Ryan married his high school sweetheart Kaitlyn in 2014. In his spare time, he enjoys making reclaimed furniture and hiking. His personal mission is to know absolutely everything about Apple.

Karl Beheim

Nontrivial Pursuit

Research Coordinator. Karl graduated from Case Western Reserve University in 2011 with a Bachelor's degree in Political Science, International Studies, and Music Performance. Before joining Pivot’s research team, Karl worked in the travel industry, selling vacation packages to Italy, France, and the UK. Prior to that, he worked as a rancher in Texas and a commercial fisherman in Alaska. When not tinkering with spreadsheets and trying to find his calculator, Karl plays guitar and bass clarinet in a local space-rock band.

Joey Bianco


Creative Lead. Joey graduated from George Fox University—he played on GFU’s baseball team—with his Bachelor's degree in Business Administration (focus in marketing). Before coming to Pivot, Joey worked for a public relations firm called Waggener Edstrom, where he worked on the Microsoft PR team. Joey married his wife Molly in 2010. He says that although he worked for four years in college at Starbucks, he didn't become a coffee drinker until after he left.

Steve Boespflug

The Big Picture

Director of Research. Steve brings 20 years' experience as a Principal of two full service research companies to Pivot's research team. Steve has designed and managed more than 400 studies for companies including 3M, Intel, Microsoft and Hewlett-Packard. He received his Bachelor's degree from the University of North Dakota and an MBA from the University of Minnesota's Carlson School of Management. Steve lives in Tigard with his wife and two young boys. He coaches youth football and, though he insists there are more important things in life than winning, boasts a 41-8 record over the last five seasons.

Ameena Bossier


Creative Assistant. Ameena comes to Pivot fresh from completing a double Bachelor's degree in both Studio Arts and Global Business. Previously, she worked in the George Fox library and in the Department of Art and Design. In addition to her business training, Ameena is an artist specializing in visual arts. Ameena is one of two twin sisters, and has the distinction of being the only Pivoteer with no middle name.

Ashley Brown


Marketing Consultant. Ashley comes to Pivot from Silver Star Communications, where she filled a variety of marketing roles. Before that, she worked in the mortgage, financial planning, and event industries. Ashley has a Bachelor's degree in Marketing, which she earned in three years from the University of Wyoming. Go Pokes! She lives in Colorado with her husband and two children, loves running and the outdoors, is passionate about wine and holds the title as the world’s okayest skier.

Janice Crosswhite

Busy Betty

Office Administrator. For the last several years, Janice has primarily been a stay-at-home mom, but has also worked as a secretary/receptionist, muffin baker, pharmacy assistant and in-home childcare provider. Janice is deeply involved with her church, and has traveled to Rwanda to support sponsored children there.

Casey Daline

Little Miss Sunshine

Nonprofit Account Lead. Casey returned to Pivot after two years spent lobbying in Oregon’s Capitol around issues such as juvenile rights, behavioral health, and foster care. Casey graduated from Clark Honors College at the University of Oregon in 2011 with a Bachelor of Arts in Political Science, and worked with Pivot in years past in project management and communications. Casey loves music, baking bread, and being unreasonable about the superiority of Portland’s east side.

Courtney D'Elia

Sand Between Your Toes

Research Coordinator. Courtney graduated from the University of Idaho with a Bachelor's degree in Business, and worked for the University of Redlands and the Irvine Company before moving to Portland in 2002. She did the important work of raising a family before joining Pivot's research team. Today, she enjoys hiking, biking, running, camping and road trips, and daydreams about sunny beaches.

Lauren DeLuca

Read. Write. Repeat.

Sales Support Administrator. Lauren comes to Pivot from KinderCare, where she was a business proposal writer. She has a Bachelor's degree in English from the University of California and a Master's degree in American Literature from San Diego State University. Before moving to Oregon, she taught business writing courses at a local community college, as well as classes in composition, reading and literature. Lauren is a former tap dancer, loves books of all kind, and once hiked the Cinque Terre in Italy with her husband. Brava!

Lisa Dierbeck

Lady of the Lakes

Marketing Consultant. Lisa comes to Pivot after twelve years in various marketing roles at ADC Telecommunications and Hewlett Packard. She has a Bachelor's degree in Speech Communication from Miami University of Ohio, and an MBA from the University of St. Thomas. Residing in Minnesota, the land of 10,000 lakes, Lisa and her family enjoy the lake lifestyle. She is the National Coordinator for Zeta Tau Alpha's NFL THINK PINK® program, spreading breast cancer awareness around the nation. In her spare time, Lisa is a fitness enthusiast and proud hockey and dance mom.

Erik Doescher

The One and Only

Senior Strategist. Erik has been a consultant with Pivot Group since 2005, and has 18 years of marketing and advertising experience. Erik's skills include development and implementation of marketing plans, creative direction, branding and image strategies, advertising and promotions, copywriting, and public relations. Erik is the father of two daughters, and lives and dies (mostly dies) with the Seattle Mariners every season.

Ian Doescher

Jack of all Trades

Director of Nonprofit Marketing. Ian holds a Bachelor's degree in Music from Yale University, a Master of Divinity from Yale Divinity School, and a Ph.D. in Theology from Union Theological Seminary. Ian is married with two children and is the author of the New York Times bestselling William Shakespeare's Star Wars series, published by Quirk Books.

Katie Encabo

Best Supporting Factor

Research Manager. Katie graduated from Whitworth University with a Bachelor's degree in Communication Studies. Before coming to Pivot in 2010, she served as an intern at another advertising agency in Portland, the Northwest Museum of Arts and Culture in Spokane, and Compassion International in Colorado Springs. She's interested in live concerts, tacos and banjos, and spent a season as her college's pirate mascot. No, really.

Michael Farr

Special Ops

Digital Marketing Specialist. Michael comes to Pivot from Portland State University, where he worked as a web and social media specialist. Before that, Michael served in the U.S. Army, where he was an intelligence analyst. Michael has a Bachelor's degree from Biola University, with a major in Journalism. Did he mention he is fluent in Russian, practices Historical European Martial Arts (seriously, it's a thing), and is a Lord of the Rings junkie? This guy's for real.

Rachel Getsinger


Senior Designer. When Rachel is not herding goats, painting or exploring she is a graphic designer. Before coming to Pivot she graduated with a Bachelor’s degree in Graphic Design from George Fox University, lived in New York where she pursued art and design, and married her best friend, Matthew. Rachel loves a single 8 oz. Stumptown latté in the morning.

Jenny Green


Marketing Associate. Jenny comes to Pivot from Opus Events Agency, where she worked as a Production Coordinator. She holds a Bachelor's degree in Journalism and Communication Arts from George Fox University, graduating Magna Cum Laude in three years. She is married to David, her best friend, and can often be found playing basketball or volleyball. If you get really friendly with her, she may show you her superpower: singing the alphabet backwards.

David Griffiths

D.J. Griff

Senior Designer. David graduated from George Fox University with a Bachelor’s degree in Graphic Design, and was also a member of the George Fox basketball team. Before joining Pivot, David worked for a printing company as their designer and web-to-print manager. David is still pursuing his dream of becoming the first-ever NBA star to also be a professional musician and professional ping-pong player. David is obsessed with Bruno Mars, undoubtedly the greatest musician of all time. Ever.

Jessica Henkle

Attention to Detail

Digital Marketing Specialist. Jessica comes to Pivot from a freelance career in a number of positions: writer, editor, book publicist, proofreader, book reviewer, and English tutor. She holds a Bachelor's degree in English from Boston University and an MFA in Writing from Pacific University. She was a dancer for 12 years, and is now an avid runner and Yoga practitioner. If she has her way, she may yet form a competitive dance troupe at Pivot.

Amanda Howard

The Communicator

Marketing Coordinator. Amanda graduated from George Fox with a Bachelor's degree in Journalism in 2012. She began her career with the Children's Cancer Association, where she worked in communications and development. She has worked in marketing and brand strategy for Portland FashioNXT, and is on the nonprofit board for the Gift of Adoption Columbia River Chapter. As a young girl, Amanda showed llamas in 4-H, and now enjoys making handmade cards (not from llamas, promise!).

Abby Lambert

The Bug

Senior Marketing Consultant. With her Bachelor's in Organizational Communications, Abby has more than 20 years' experience in marketing, community relations, and training. In addition to marketing support, she works closely with customer operations to develop and implement training and tracking programs. An avid gardener and nature-lover, Abby likes to watch things grow.

Cristina Larsen

Wild Side

Designer. Cristina’s experience covers a range of print and web design in industries spanning from beauty to nonprofit, entertainment to packaging, and wine and spirits. She has worked on projects including identity/logo development, branding, advertising, packaging, point of purchase, publication layout, invitations, and event graphics. Cristina holds a Bachelor of Fine Arts in Visual Communication from New York’s Cazenovia College. She has a passion for anything with a motor: everything from jet skiing to off-road riding and motorcycling.

Jessica Lyon


Senior Designer. Jessica attended the Savannah College of Art and Design in Savannah, Georgia, where she earned a Bachelor's degree in Graphic Design (summa cum laude!). Before coming to Pivot, Jessica worked at a small marketing firm in Salem, Oregon, and worked in small business development. Jessica and her fiance live in Salem. She collects ampersands, and once won a new car in a design contest. Seriously.

Kristen MacDonald

Noodling Around

Production Designer. Kristen has a Bachelor's degree from George Washington University in International Relations, and studied abroad in Hong Kong and Rome. She also has a degree in Visual Communications from Chemekata Community College. Before Pivot, Kristen served as Design Manager for Chemekata Press and taught courses in print production, file preparation, typography and layout. Kristen is a spaghetti connoisseur, and once maintained a blog of pictures of spaghetti she had taken (

Taylor Mason

The Wanderer

Designer. Taylor comes to Pivot with a Bachelor of Fine Arts degree in Graphic Design, with a minor in fine arts. Before Pivot, she was an intern at Interactive Communications, where she focused her time on motion graphics and web design. When she's not working, Taylor enjoys traveling the world. She is a painter, with a particular love for working with oil paints. Taylor enjoys the outdoors and will take you down at bowling -- any lane, any time.

Catherine Minor

Prelude in C Minor

Marketing Consultant. Before coming to Pivot, Catherine worked as the Marketing Officer for Community First Bank and the Marketing Director of Reedsburg Utility Commission, both in Wisconsin. She is co-owner, with her husband Matt, of a woodworking and cabinetry business. Catherine considers chocolate the fifth food group, finds elephants fascinating and auditioned for the second season of American Idol (darn you Ruben Studdard!).

Kelsie Montgomery

Art of the South

Designer. A graduate of Abilene Christian University, Kelsie comes to Pivot after working in graphic design for her alma mater. In addition to design, Kelsie specializes in oil and watercolor painting. She and her husband Austin moved to Portland from Texas in 2014. When she's not mountain biking, camping or exploring the Pacific Northwest, she can usually be found with her nose in a book.

Annie Mordhorst

The Star

Marketing Associate. Annie comes to Pivot with a Bachelor's degree in Business Management from George Fox University and a Master's degree in Culture, Policy and Management from City University London. Before coming to Pivot, Annie worked in event management in both the Willamette Valley wine region and in London for various nonprofit organizations, and worked as a promotions assistant for Salem Communications. Annie enjoys world travel, and her tastes range from the sophisticated (wine tasting) to the not-so-much (milkshakes!).

Pam Noland

Go, Pam, Go!

Controller. Pam is a CMA (Certified Management Accountant) with a Bachelor's degree in Accounting from the University of Oregon. She has worked for Georgia Pacific, Infocus, Pitman & Brooks CPA, and spent 12 years as a contract accountant while raising her children. She loves spending time with her family doing just about anything outdoors, particularly hiking, biking, kayaking and running. On the weekends, her kids keep her busy with as many as 12 basketball games. Go, Pam!

Anthony Plopper

The Webber

Senior Web Developer. Anthony has a Bachelor's degree in music composition from the University of Oklahoma, and comes to Pivot as a self-taught programmer. Before coming to Pivot, he worked at Cloud Web Team, where he was responsible for building multiple websites each month. Anthony lives in Wisconsin with his wife and three children, whom he loves even more than olives and ultimate Frisbee. Anthony cannot move his right toes -- make sure to ask him why sometime.

Beth Ruff

Surf's Up

Research Coordinator. Beth comes to Pivot from Quality Matters, Inc., where she served as a Customer Service Manager. She attended Western Oregon State University and Oregon State University, where she studied health promotion and played softball. Beth enjoys volunteering with middle school Wyldlife/Young Life, and is an avid wakeboarder, waterskiier and wake surfer. If you don't reach her in her office, you might check the beach.

Monica Santi

Patron Saint of Marketing

Director of Marketing Services. Monica's client projects include developing and implementing marketing and communication strategies, new product launches, and corporate branding. Before joining Pivot in 2005, Monica worked in marketing and communications management for Canby Telcom and two different nonprofit organizations. Monica lives in the Sacramento area with her husband and two school-aged children, making her after hours job that of chauffeur (without the hat and fancy car).

Rod Sawatsky

The Most Interesting Man in the World

Senior Designer. Rod is a creative artist with many years' experience as a freelance graphic designer. He studied fine art and graphic design in British Columbia, and worked for more than 10 years as a contracted Art Director for Glas Water, developing and promoting their beverage products throughout North America. Rod specializes in corporate identity, brand development, custom lettering and 3D illustration. Rod was raised in Congo, Africa—where he remembers Christmas on sunny beaches with his family—and now lives in Oregon with his wife and children.

Aaryn Slafky

Small but Mighty

Director of Marketing Services. A graduate of George Washington University, Aaryn majored in Anthropology and Journalism. Before coming to Pivot, she spent nine years as Marketing and Communications Director for Randolph Telephone Membership Corp and seven years as Director of Communications for the NTCA. Aaryn and her husband live in North Carolina with their two children, where (if you're lucky) you might see her dance in a Dancing With The Stars knock-off for the local college scholarship fundraiser.

Tim Sticka

Tall but Mighty

Traffic Coordinator. Tim graduated from the University of Oregon with a Bachelor of Science in Business Administration, and comes to Pivot from work with Nike, Road Runner Sports and Logical Position. He has a background in digital marketing and has been working at various jobs since he was 15 years old. At 6 feet 8 inches, Tim has the distinction of being Pivot's tallest employee, and loves staying fit with volleyball and flag football. Needless to say, he exists on a different level than the rest of us.

Leif Street


Customer Experience Trainer. Leif was the Marketing Manager at Hiawatha Communications before joining the Pivot team. He has held positions in marketing and sales in the telecom industry for more than 20 years, served in the U.S. Army as a Russian linguist, and has studied Russian History and Music Performance. In his spare time, Leif enjoys spending time with his wife and children, listening to jazz, shoveling snow and more snow, and sampling beer as often as he can.

Rachel Walker

Ms. Precision

Digital Marketing Specialist. Rachel comes to Pivot after four years in the hotel industry. She graduated with a Bachelor's degree in Music from the University of Oregon, and teaches part time at Eliason School of Music. She loves to relax with a cup of black coffee, dark chocolate and a good book.

Josh Williams


Digital Marketing Developer. Josh serves as Pivot's Junior Web Programmer, developing and providing maintenance for Pivot client sites. In addition to web design, Josh codes most of the eblasts Pivot creates for our clients. Self-taught in HTML and CSS, Josh's varied interests including reading, cooking, video production, soccer, archery and skateboarding. He claims to be able to juggle soccer balls (but not necessarily simultaneous with coding).

Jenn Wilson


Designer. Jenn Wilson studied at the Art Institute of Pittsburgh but picked up most of her design skills working at a screen printing shop. Before coming to Pivot, Jenn worked for Costco and as a freelance designer. She serves Pivot as a production designer, creating collateral for our clients’ marketing campaigns. Jenn loves activities in the outdoors, exploring the northwest, and once owned a kettle corn stand called Craving Kettle Corn.

Alyssa Wise

The Caffeinator

Marketing Consultant. Alyssa comes to Pivot from Wyndham Hotel Group, where she focused on brand development and marketing for the namesake brand, Wyndham Hotels and Resorts, as well as Dream Hotels, Night Hotels and Planet Hollywood Hotels. She is a graduate of Azusa Pacific University with a Bachelor's in English. She matches her passion for coffee and breakfast food -- especially bacon, mmm bacon -- with a rigorous Crossfit regime.


Use one of the options below to get in touch with us to start a conversation with Pivot about your marketing, research, or web needs. We are standing by.

Pivot Group, LLC | Mail: PO Box 1326, Wilsonville, OR 97070 | Visit: 7405 SW Tech Center Drive, Building B, Suite 140, Portland, OR 97223