Webinars

Fifteen Promotion Ideas

Pivot Group's Straight Talk on Social Media webinar from October 11, 2013. In light of recent changes Facebook has made to its contest and promotion rules, relaxing some of their earlier rules, Pivot presents fifteen ideas for campaigns to engage customers through social media.

The Holidays

Pivot Group's Straight Talk on Social Media webinar from September 13, 2013. This webinar covers the new Facebook contest and promotion rules. The focus of this webinar was social media and the holidays, taking a look at great Halloween, Thanksgiving and Christmas/Hanukkah/New Year's campaigns from 2012. The webinar ends with takeaways for companies thinking about their own social media campaigns.

Ten Things You've Never Done Before

Pivot Group's Straight Talk on Social Media webinar from August 9, 2013. This webinar suggested ten new steps in social media that most small business have not yet taken, related both to the most popular services (Facebook, Twitter, Google+ and so on) and those less often at top of mind.

Vine and Instagram Video

Pivot Group's Straight Talk on Social Media webinar from July 12, 2013. This webinar looked at Instagram Video and Twitter's Vine, comparing the two services and discussing how businesses can use both.

Great Campaigns and Campaign Ideas

Pivot Group's Straight Talk on Social Media webinar from June 14, 2013. This webinar looks at thte forerunners of the social media world and how we can learn from their campaigns.

Facebook Social Graph and Cover Photos

Pivot Group's Straight Talk on Social Media webinar from May 10, 2013. This Webinar introduces you to the Facebook Social Graph and discusses some new details about Facebook cover photos.

Facebook Ads Power Editor and Facebook Home

Pivot Group's Straight Talk on Social Media webinar from April 12, 2013. In this Webinar, Ian Doescher presents some of the unique tools in the Facebook Power Editor and introduces you to the Facebook Home.

Twitter Advertising

Pivot Group's Straight Talk on Social Media webinar from March 8, 2013. This webinar teaches how to use Twitter advertising most effectively.

Social Media and the Super Bowl

Pivot Group's Straight Talk on Social Media webinar from February 1, 2013. This webinar talked through how to best utilize social media during the Super Bowl by looking at several key examples.

New Facebook Privacy Controls

Pivot Group's Straight Talk on Social Media webinar from January 18, 2013. This webinar addressed the ins and outs of Facebook's new privacy controls.

What to Expect in 2013

Pivot Group's webinar from January 4, 2013. This webinar looked at likely and rumored social media developments for 2013, and what they mean for small businesses.

Social Media New Year's Resolutions

Pivot Group's Straight Talk on Social Media webinar from December 14, 2012. This webinar offered ten resolutions companies might make as they approach the new year - ten practical steps to increase social media reach and effectiveness.

Instagram Web Profiles

Pivot Group's Straight Talk on Social Media webinar from November 16, 2012. This webinar looked at new Instagram web profiles, including how to set them up and how they can be used by businesses.

Great Campaigns

Pivot Group's Straight Talk on Social Media webinar from September 28, 2012. This webinar looked at three social media campaigns - Oreo's Twist campaign, Volvo's Joyride campaign, and Grey Poupon's Society of Great Taste campaign - and what businesses can learn from them.

What's Social About Video?

Pivot Group's Straight Talk on Social Media webinar from September 14, 2012. This webinar discusses various video services and how they can aid you in your social media and digital marketing efforts.

The Best of the Rest

Pivot Group's Straight Talk on Social Media webinar from August 31, 2012. The webinar introduces four less well-known social media sites and/or sites not known for their business use: Instagram, Viddy, Yammer and Tumblr. A brief introduction is given to each site, and the business applications of each is discussed.

Making the Most Out of Contests

Pivot Group's Straight Talk on Social Media webinar from August 17, 2012. Guest presenter Katie Goodell discusses various types of Facebook contests and how to make them effective, while staying within Facebook's rules.

Testing Your Social Media Marketing

Pivot Group's Straight Talk on Social Media webinar from August 3, 2012. The webinar discussed methods of testing social media marketing across different factors including ad design, target markets, different social media sites, and so on.

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Facebook Page Review

Pivot's Straight Talk on Social Media webinar from July 20, 2012. The webinar offered a review of Facebook Pages, highlighting new features Facebook has added in recent months.

What Not to Post

Pivot's Straight Talk on Social Media webinar from July 6, 2012. The webinar focused on what not to post, discussing some social media best practices via those who have missed the mark.

Pinterest, Again

Pivot Group's Straight Talk on Social Media webinar from May 25, 2012. The webinar looks at ways small businesses can use Pinterest to engage with customers and reinforce their brands.

Revisiting Facebook Ads

Pivot Group's Straight Talk on Social Media webinar from March 30, 2012. The webinar looked at newer functionality for Facebook ads including different types of ads, targeting and connections.

Facebook Timeline for Company Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from March 16, 2012. The webinar looked at the upcoming change to Facebook Timeline for company pages, exploring how businesses can get the most out of Timeline.

Facebook Timeline for Company Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from March 16, 2012. The webinar looked at the upcoming change to Facebook Timeline for company pages, exploring how businesses can get the most out of Timeline.

Introducing Pinterest, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from March 2, 2012. The webinar introduced Pinterest, explaining why the service is important for businesses, how it is used generally and how businesses can use it to build relationships with customers. (Apologies: the start and first news item of the webinar were accidentally deleted.)

Introducing Pinterest, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from March 2, 2012. The webinar introduced Pinterest, explaining why the service is important for businesses, how it is used generally and how businesses can use it to build relationships with customers.

Managing Multiple Company Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from February 10, 2012. The webinar offered tips and suggestions for managing multiple social media company pages.

Managing Multiple Company Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from February 10, 2012. The webinar offered tips and suggestions for managing multiple social media company pages.

What to Expect in 2012, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 6, 2012. The webinar discussed what social media developments are coming or are likely to happen in the new year.

What to Expect in 2012, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 6, 2012. The webinar discussed what social media developments are coming or are likely to happen in the new year.

Facebook Insights and Privacy, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 16, 2011. The webinar revisits Facebook Insights for company pages and Facebook privacy settings, discussing recent changes in Facebook functionality.

Facebook Insights and Privacy, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 16, 2011. The webinar revisits Facebook Insights for company pages and Facebook privacy settings, discussing recent changes in Facebook functionality.

Choosing Your Keywords, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 2, 2011. The webinar discusses the tips and tools to use when choosing your corporate keywords, both to improve search engine optimization and to run Google Adwords.

Choosing Your Keywords, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 2, 2011. The webinar discusses the tips and tools to use when choosing your corporate keywords, both to improve search engine optimization and to run Google Adwords.

Google+ Company Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from November 18, 2011. The webinar introduces the Google+ company page functionality, explaining how to set up company pages, their functions and features.

Google+ Company Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from November 18, 2011. The webinar introduces the Google+ company page functionality, explaining how to set up company pages, their functions and features.

Three Great Facebook Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from November 4, 2011. The webinar profiles three companies that have great Facebook pages, and offers thoughts on what all companies can learn from their experiences. Eight practical tips for companies who use Facebook are offered at the end of the webinar.

Three Great Facebook Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from November 4, 2011. The webinar profiles three companies that have great Facebook pages, and offers thoughts on what all companies can learn from their experiences. Eight practical tips for companies who use Facebook are offered at the end of the webinar.

Third-Party Facebook Apps, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 14, 2011. The focus of this webinar is third-party applications that enable you to run Facebook contests on your pages. This webinar profiles five of the best.

Third-Party Facebook Apps, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 14, 2011. The focus of this webinar is third-party applications that enable you to run Facebook contests on your pages. This webinar profiles five of the best.

Understanding the New Facebook Changes, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 30, 2011. The focus of this webinar is understanding recent Facebook user interface changes, including how the changes affect businesses and Facebook company pages.

Understanding the New Facebook Changes, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 30, 2011. The focus of this webinar is understanding recent Facebook user interface changes, including how the changes affect businesses and Facebook company pages.

Social Media Tracking, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 9, 2011. The focus of this webinar is social media tracking, reviewing some free online tools that exist to track what people are saying about you on social media.

Social Media Tracking, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 9, 2011. The focus of this webinar is social media tracking, reviewing some free online tools that exist to track what people are saying about you on social media.

Where and How to Focus Your Social Media Efforts, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from August 26, 2011. The focus of this webinar is where and how to focus your social media efforts, helping you discern what your high, medium and low priorities should be when it comes to social media.

Where and How to Focus Your Social Media Efforts, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from August 26, 2011. The focus of this webinar is where and how to focus your social media efforts, helping you discern what your high, medium and low priorities should be when it comes to social media.

All About Google+, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from August 12, 2011. The focus of this webinar is Google+, introducing the popular new service and some of its unique features.

All About Google+, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from August 12, 2011. The focus of this webinar is Google+, introducing the popular new service and some of its unique features.

Understanding Facebook Contests, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from July 29, 2011. The focus of this webinar is understanding Facebook contests. It reviews a Shoutlet report on Facebook contests, pointing out things to keep in mind when considering a Facebook promotion and explaining applicable laws and Facebook rules.

Understanding Facebook Contests, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from July 29, 2011. The focus of this webinar is understanding Facebook contests. It reviews a Shoutlet report on Facebook contests, pointing out things to keep in mind when considering a Facebook promotion and explaining applicable laws and Facebook rules.

Personal Social Media: Assets and Boundaries, Part 1

he first part of Pivot Group's Straight Talk on Social Media webinar from July 1, 2011. The focus of this webinar was personal social media: assets and boundaries. It explored how to get the most out of your employees' personal social media use and what personal boundaries employees should use when it comes to social media and your company.

Personal Social Media: Assets and Boundaries, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from July 1, 2011. The focus of this webinar was personal social media: assets and boundaries. It explored how to get the most out of your employees' personal social media use and what personal boundaries employees should use when it comes to social media and your company.

Driving Sales with Social Media, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from June 17, 2011. The focus of this webinar was driving sales with social media, exploring how to measure the ROI of social media and offering practical suggestions to increase sales through social media.

Driving Sales with Social Media, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from June 17, 2011. The focus of this webinar was driving sales with social media, exploring how to measure the ROI of social media and offering practical suggestions to increase sales through social media.

Social Media and Your Website, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from June 3, 2011. This focus of this webinar was social media and your website, looking at interesting examples of website/social media integration and suggesting things to consider.

Social Media and Your Website, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from June 3, 2011. This focus of this webinar was social media and your website, looking at interesting examples of website/social media integration and suggesting things to consider.

Getting the Most Out of LinkedIn, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

Getting the Most Out of LinkedIn, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

New Facebook Features, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from May 6, 2011. This webinar featured a tutorial on two new Facebook features: sponsored stories and the new Facebook messages system.

New Facebook Features, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from May 6, 2011. This webinar featured a tutorial on two new Facebook features: sponsored stories and the new Facebook messages system.

Email Marketing and Social Media, Part 1

Email Marketing and Social Media, Part 2

Social Marketing in Your Community, Part 1

Social Media in Your Community, Part 2

Getting the Most Out of Yelp, Part 1

Getting the Most Out of Yelp, Part 2

Being Found Online, Part 1

Being Found Online, Part 2

Social Media by the Numbers, Part 1

Social Media by the Numbers, Part 2

Facebook Company Pages and Whether or Not to Blog, Part 1

Facebook Company Pages and Whether or Not to Blog, Part 2

Social Media for the Little Guy, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 28, 2011. The focus of this webinar was social media for small businesses, including tactics and strategies any small business can do.

Social Media for the Little Guy, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 28, 2011. The focus of this webinar was social media for small businesses, including tactics and strategies any small business can do.

Social Media in the Workplace, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 7, 2011. The focus of this webinar was common themes among social media policies established by various companies.

Social Media in the Workplace, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 7, 2011. The focus of this webinar was common themes among social media policies established by various companies.

Looking Back to 2010, Looking Ahead to 2011, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 17, 2010. The focus of this webinar was looking back at social media developments in 2010, and looking ahead at what to expect in 2011.

Looking Back to 2010, Looking Ahead to 2011

The second part of Pivot Group's Straight Talk on Social Media webinar from December 17, 2010. The focus of this webinar was looking back at social media developments in 2010, and looking ahead at what to expect in 2011.

Holiday Social Media Promotions, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 3, 2010. The focus of this webinar is holiday social media promotions.

Holiday Social Media Promotions, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 3, 2010. The focus of this webinar is holiday social media promotions.

Social Media in the Sports World, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from November 19, 2010. The focus of this webinar is social media in the sports world.

Social Media in the Sports World, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from November 19, 2010. The focus of this webinar is social media in the sports world.

How to Run a Social Media Promotion, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 29, 2010. The focus of this webinar is how to run a social media promotion.

How to Run a Social Media Promotion, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 29, 2010. The focus of this webinar is how to run a social media promotion

Social Media Beyond Facebook and Twitter, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 15, 2010. The focus of this webinar is social media beyond Facebook and Twitter, focusing on five social media sites: Reddit, Digg, Yelp, LinkedIn and Tumblr.

Social Media Beyond Facebook and Twitter, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 15, 2010. The focus of this webinar is social media beyond Facebook and Twitter, focusing on five social media sites: Reddit, Digg, Yelp, LinkedIn and Tumblr.

Social Media Customer Service, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 1, 2010. The focus of this webinar is social media customer service, using The Home Depot as a positive example.

Social Media Customer Service, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 1, 2010. The focus of this webinar is social media customer service, using The Home Depot as a positive example.

How to Increase Your Followers and Likers, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 17, 2010. The focus of this webinar is how to increase your Twitter followers and Facebook likers.

How to Increase Followers and Likers, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 17, 2010. The focus of this webinar is how to increase your Twitter followers and Facebook likers.

The Magic of Papa John's Social Media Campaign, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 3, 2010. The focus of this webinar is the recent pizza challenge campaign by Papa John's.

The Magic of Papa John's Social Media Campaign, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 3, 2010. The focus of this webinar is the recent pizza challenge campaign by Papa John's.

The Dos and Don'ts of Social Media, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar. This webinar aired August 20, 2010. The focus of this webinar is the dos and don't of social media—practical tips for keeping your social media sites current. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

The Dos and Don'ts of Social Media, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar. This webinar aired August 20, 2010. The focus of this webinar is the dos and don't of social media—practical tips for keeping your social media sites current. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 1

The first part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 2

The second part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 3

The third part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Fifteen Promotion Ideas

Pivot Group's Straight Talk on Social Media webinar from October 11, 2013. In light of recent changes Facebook has made to its contest and promotion rules, relaxing some of their earlier rules, Pivot presents fifteen ideas for campaigns to engage customers through social media.

The Holidays

Pivot Group's Straight Talk on Social Media webinar from September 13, 2013. This webinar covers the new Facebook contest and promotion rules. The focus of this webinar was social media and the holidays, taking a look at great Halloween, Thanksgiving and Christmas/Hanukkah/New Year's campaigns from 2012. The webinar ends with takeaways for companies thinking about their own social media campaigns.

Great Campaigns and Campaign Ideas

Pivot Group's Straight Talk on Social Media webinar from June 14, 2013. This webinar looks at thte forerunners of the social media world and how we can learn from their campaigns.

Facebook Social Graph and Cover Photos

Pivot Group's Straight Talk on Social Media webinar from May 10, 2013. This Webinar introduces you to the Facebook Social Graph and discusses some new details about Facebook cover photos.

Facebook Ads Power Editor and Facebook Home

Pivot Group's Straight Talk on Social Media webinar from April 12, 2013. In this Webinar, Ian Doescher presents some of the unique tools in the Facebook Power Editor and introduces you to the Facebook Home.

Twitter Advertising

Pivot Group's Straight Talk on Social Media webinar from March 8, 2013. This webinar teaches how to use Twitter advertising most effectively.

Social Media and the Super Bowl

Pivot Group's Straight Talk on Social Media webinar from February 1, 2013. This webinar talked through how to best utilize social media during the Super Bowl by looking at several key examples.

New Facebook Privacy Controls

Pivot Group's Straight Talk on Social Media webinar from January 18, 2013. This webinar addressed the ins and outs of Facebook's new privacy controls.

What to Expect in 2013

Pivot Group's webinar from January 4, 2013. This webinar looked at likely and rumored social media developments for 2013, and what they mean for small businesses.

Making the Most Out of Contests

Pivot Group's Straight Talk on Social Media webinar from August 17, 2012. Guest presenter Katie Goodell discusses various types of Facebook contests and how to make them effective, while staying within Facebook's rules.

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Facebook Page Review

Pivot's Straight Talk on Social Media webinar from July 20, 2012. The webinar offered a review of Facebook Pages, highlighting new features Facebook has added in recent months.

What Not to Post

Pivot's Straight Talk on Social Media webinar from July 6, 2012. The webinar focused on what not to post, discussing some social media best practices via those who have missed the mark.

Revisiting Facebook Ads

Pivot Group's Straight Talk on Social Media webinar from March 30, 2012. The webinar looked at newer functionality for Facebook ads including different types of ads, targeting and connections.

Facebook Timeline for Company Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from March 16, 2012. The webinar looked at the upcoming change to Facebook Timeline for company pages, exploring how businesses can get the most out of Timeline.

Facebook Timeline for Company Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from March 16, 2012. The webinar looked at the upcoming change to Facebook Timeline for company pages, exploring how businesses can get the most out of Timeline.

Facebook Insights and Privacy, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 16, 2011. The webinar revisits Facebook Insights for company pages and Facebook privacy settings, discussing recent changes in Facebook functionality.

Facebook Insights and Privacy, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 16, 2011. The webinar revisits Facebook Insights for company pages and Facebook privacy settings, discussing recent changes in Facebook functionality.

Three Great Facebook Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from November 4, 2011. The webinar profiles three companies that have great Facebook pages, and offers thoughts on what all companies can learn from their experiences. Eight practical tips for companies who use Facebook are offered at the end of the webinar.

Three Great Facebook Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from November 4, 2011. The webinar profiles three companies that have great Facebook pages, and offers thoughts on what all companies can learn from their experiences. Eight practical tips for companies who use Facebook are offered at the end of the webinar.

Third-Party Facebook Apps, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 14, 2011. The focus of this webinar is third-party applications that enable you to run Facebook contests on your pages. This webinar profiles five of the best.

Third-Party Facebook Apps, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 14, 2011. The focus of this webinar is third-party applications that enable you to run Facebook contests on your pages. This webinar profiles five of the best.

Understanding the New Facebook Changes, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 30, 2011. The focus of this webinar is understanding recent Facebook user interface changes, including how the changes affect businesses and Facebook company pages.

Understanding the New Facebook Changes, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 30, 2011. The focus of this webinar is understanding recent Facebook user interface changes, including how the changes affect businesses and Facebook company pages.

Understanding Facebook Contests, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from July 29, 2011. The focus of this webinar is understanding Facebook contests. It reviews a Shoutlet report on Facebook contests, pointing out things to keep in mind when considering a Facebook promotion and explaining applicable laws and Facebook rules.

Understanding Facebook Contests, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from July 29, 2011. The focus of this webinar is understanding Facebook contests. It reviews a Shoutlet report on Facebook contests, pointing out things to keep in mind when considering a Facebook promotion and explaining applicable laws and Facebook rules.

New Facebook Features, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from May 6, 2011. This webinar featured a tutorial on two new Facebook features: sponsored stories and the new Facebook messages system.

New Facebook Features, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from May 6, 2011. This webinar featured a tutorial on two new Facebook features: sponsored stories and the new Facebook messages system.

Email Marketing and Social Media, Part 1

Being Found Online, Part 2

Facebook Company Pages and Whether or Not to Blog, Part 1

Facebook Company Pages and Whether or Not to Blog, Part 2

Social Media in the Sports World, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from November 19, 2010. The focus of this webinar is social media in the sports world.

Social Media in the Sports World, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from November 19, 2010. The focus of this webinar is social media in the sports world.

How to Run a Social Media Promotion, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 29, 2010. The focus of this webinar is how to run a social media promotion.

How to Run a Social Media Promotion, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 29, 2010. The focus of this webinar is how to run a social media promotion

Getting the Most Out of LinkedIn, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

Getting the Most Out of LinkedIn, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

Getting the Most Out of LinkedIn, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

Getting the Most Out of LinkedIn, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from May 20, 2011. This focus of this webinar was getting the most out of LinkedIn, examining helpful ways businesses can use LinkedIn's networking tools.

Pinterest, Again

Pivot Group's Straight Talk on Social Media webinar from May 25, 2012. The webinar looks at ways small businesses can use Pinterest to engage with customers and reinforce their brands.

Introducing Pinterest, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from March 2, 2012. The webinar introduced Pinterest, explaining why the service is important for businesses, how it is used generally and how businesses can use it to build relationships with customers. (Apologies: the start and first news item of the webinar were accidentally deleted.)

Introducing Pinterest, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from March 2, 2012. The webinar introduced Pinterest, explaining why the service is important for businesses, how it is used generally and how businesses can use it to build relationships with customers.

Vine and Instagram Video

Pivot Group's Straight Talk on Social Media webinar from July 12, 2013. This webinar looked at Instagram Video and Twitter's Vine, comparing the two services and discussing how businesses can use both.

Social Media New Year's Resolutions

Pivot Group's Straight Talk on Social Media webinar from December 14, 2012. This webinar offered ten resolutions companies might make as they approach the new year - ten practical steps to increase social media reach and effectiveness.

Instagram Web Profiles

Pivot Group's Straight Talk on Social Media webinar from November 16, 2012. This webinar looked at new Instagram web profiles, including how to set them up and how they can be used by businesses.

Great Campaigns

Pivot Group's Straight Talk on Social Media webinar from September 28, 2012. This webinar looked at three social media campaigns - Oreo's Twist campaign, Volvo's Joyride campaign, and Grey Poupon's Society of Great Taste campaign - and what businesses can learn from them.

What's Social About Video?

Pivot Group's Straight Talk on Social Media webinar from September 14, 2012. This webinar discusses various video services and how they can aid you in your social media and digital marketing efforts.

The Best of the Rest

Pivot Group's Straight Talk on Social Media webinar from August 31, 2012. The webinar introduces four less well-known social media sites and/or sites not known for their business use: Instagram, Viddy, Yammer and Tumblr. A brief introduction is given to each site, and the business applications of each is discussed.

Testing Your Social Media Marketing

Pivot Group's Straight Talk on Social Media webinar from August 3, 2012. The webinar discussed methods of testing social media marketing across different factors including ad design, target markets, different social media sites, and so on.

Managing Multiple Company Pages, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from February 10, 2012. The webinar offered tips and suggestions for managing multiple social media company pages.

Managing Multiple Company Pages, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from February 10, 2012. The webinar offered tips and suggestions for managing multiple social media company pages.

What to Expect in 2012, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 6, 2012. The webinar discussed what social media developments are coming or are likely to happen in the new year.

What to Expect in 2012, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 6, 2012. The webinar discussed what social media developments are coming or are likely to happen in the new year.

Choosing Your Keywords, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 2, 2011. The webinar discusses the tips and tools to use when choosing your corporate keywords, both to improve search engine optimization and to run Google Adwords.

Choosing Your Keywords, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 2, 2011. The webinar discusses the tips and tools to use when choosing your corporate keywords, both to improve search engine optimization and to run Google Adwords.

Social Media Tracking, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 9, 2011. The focus of this webinar is social media tracking, reviewing some free online tools that exist to track what people are saying about you on social media.

Social Media Tracking, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 9, 2011. The focus of this webinar is social media tracking, reviewing some free online tools that exist to track what people are saying about you on social media.

Where and How to Focus Your Social Media Efforts, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from August 26, 2011. The focus of this webinar is where and how to focus your social media efforts, helping you discern what your high, medium and low priorities should be when it comes to social media.

Where and How to Focus Your Social Media Efforts, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from August 26, 2011. The focus of this webinar is where and how to focus your social media efforts, helping you discern what your high, medium and low priorities should be when it comes to social media.

Personal Social Media: Assets and Boundaries, Part 1

he first part of Pivot Group's Straight Talk on Social Media webinar from July 1, 2011. The focus of this webinar was personal social media: assets and boundaries. It explored how to get the most out of your employees' personal social media use and what personal boundaries employees should use when it comes to social media and your company.

Personal Social Media: Assets and Boundaries, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from July 1, 2011. The focus of this webinar was personal social media: assets and boundaries. It explored how to get the most out of your employees' personal social media use and what personal boundaries employees should use when it comes to social media and your company.

Driving Sales with Social Media, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from June 17, 2011. The focus of this webinar was driving sales with social media, exploring how to measure the ROI of social media and offering practical suggestions to increase sales through social media.

Driving Sales with Social Media, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from June 17, 2011. The focus of this webinar was driving sales with social media, exploring how to measure the ROI of social media and offering practical suggestions to increase sales through social media.

Social Media and Your Website, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from June 3, 2011. This focus of this webinar was social media and your website, looking at interesting examples of website/social media integration and suggesting things to consider.

Social Media and Your Website, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from June 3, 2011. This focus of this webinar was social media and your website, looking at interesting examples of website/social media integration and suggesting things to consider.

Email Marketing and Social Media, Part 2

Social Marketing in Your Community, Part 1

Social Media in Your Community, Part 2

Getting the Most Out of Yelp, Part 1

Getting the Most Out of Yelp, Part 2

Being Found Online, Part 1

Social Media by the Numbers, Part 1

Social Media by the Numbers, Part 2

Social Media for the Little Guy, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 28, 2011. The focus of this webinar was social media for small businesses, including tactics and strategies any small business can do.

Social Media for the Little Guy, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 28, 2011. The focus of this webinar was social media for small businesses, including tactics and strategies any small business can do.

Social Media in the Workplace, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from January 7, 2011. The focus of this webinar was common themes among social media policies established by various companies.

Social Media in the Workplace, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from January 7, 2011. The focus of this webinar was common themes among social media policies established by various companies.

Looking Back to 2010, Looking Ahead to 2011, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 17, 2010. The focus of this webinar was looking back at social media developments in 2010, and looking ahead at what to expect in 2011.

Looking Back to 2010, Looking Ahead to 2011

The second part of Pivot Group's Straight Talk on Social Media webinar from December 17, 2010. The focus of this webinar was looking back at social media developments in 2010, and looking ahead at what to expect in 2011.

Holiday Social Media Promotions, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from December 3, 2010. The focus of this webinar is holiday social media promotions.

Holiday Social Media Promotions, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from December 3, 2010. The focus of this webinar is holiday social media promotions.

Social Media Beyond Facebook and Twitter, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 15, 2010. The focus of this webinar is social media beyond Facebook and Twitter, focusing on five social media sites: Reddit, Digg, Yelp, LinkedIn and Tumblr.

Social Media Beyond Facebook and Twitter, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 15, 2010. The focus of this webinar is social media beyond Facebook and Twitter, focusing on five social media sites: Reddit, Digg, Yelp, LinkedIn and Tumblr.

Social Media Customer Service, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from October 1, 2010. The focus of this webinar is social media customer service, using The Home Depot as a positive example.

Social Media Customer Service, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from October 1, 2010. The focus of this webinar is social media customer service, using The Home Depot as a positive example.

How to Increase Your Followers and Likers, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 17, 2010. The focus of this webinar is how to increase your Twitter followers and Facebook likers.

How to Increase Followers and Likers, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 17, 2010. The focus of this webinar is how to increase your Twitter followers and Facebook likers.

The Magic of Papa John's Social Media Campaign, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar from September 3, 2010. The focus of this webinar is the recent pizza challenge campaign by Papa John's.

The Magic of Papa John's Social Media Campaign, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar from September 3, 2010. The focus of this webinar is the recent pizza challenge campaign by Papa John's.

The Dos and Don'ts of Social Media, Part 1

The first part of Pivot Group's Straight Talk on Social Media webinar. This webinar aired August 20, 2010. The focus of this webinar is the dos and don't of social media—practical tips for keeping your social media sites current. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

The Dos and Don'ts of Social Media, Part 2

The second part of Pivot Group's Straight Talk on Social Media webinar. This webinar aired August 20, 2010. The focus of this webinar is the dos and don't of social media—practical tips for keeping your social media sites current. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 1

The first part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 2

The second part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

Takeaways from the Old Spice Guy Campaign, Part 3

The third part of Pivot Group's inaugural Straight Talk on Social Media webinar. This webinar aired August 6, 2010. The focus of this webinar is the recent Old Spice Guy campaign. Pivot Managing Principal Dave Nieuwstraten introduces the webinar, and Digital Marketing Specialist Ian Doescher takes it from there.

YOU’VE LISTENED TO US

Now let us listen to you.  Give us a call or send us an email, and tell us where you want to go.

Pivot Group, LLC | Mail: PO Box 1326, Wilsonville, OR 97070 | Visit: 7405 SW Tech Center Drive, Building B, Suite 140, Portland, OR 97223